With 25 years of business experience in the IT industry, Alex has developed diverse knowledge and skills in several commercial roles. After completing ICL’s graduate training he joined Microsoft, spending 12 years in roles varying from managing public and private sector enterprise customers, channel leadership roles and finally running the UK compliance business. In 2010 Alex joined Rise (part of 1&1) as Managing Director building their Cloud services IaaS proposition. He developed Rise in to a profitable Cloud business and in 2011 they were awarded the accolade of Microsoft’s world-wide Hosting Partner of the Year. In February 2013 Alex joined the Cloud Industry Forum as CEO responsible for strategy and day to day operations. He had been serving as non-Executive Director since 2008.