Benoit Machefer is the CEO of Echo. After starting his career at Apple where he spent 5 years growing the iPhone business in Europe, Benoit joined Echo in summer 2016 in his quest for a new and entrepreneurial challenge. Echo is simplifying Pharmacy, turning the process of getting hold of prescription medicines into a seamless and enjoyable experience. As employee #8, Benoit has been instrumental to Echo's success through several leadership roles before becoming CEO in 2020.