Jarod is the vice president of marketing for Apptio and general manager of the TBM Council, a non-profit organisation dedicated to fostering education, standardisation and collaboration around the discipline of TBM to help businesses get the most out of their technology spend. Having previously worked as a Gartner analyst, Jarod has extensive experience in working with businesses which are trying to balance everyday operations with supporting BUs to develop new revenue streams, often without any increase in budget.